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🔹 Event details

• Event name: ___________________________
• Date & location: ___________________________
• Event type: (e.g., conference, trade show, webinar) ___________________________
• Event goal(s): (e.g., brand awareness, lead generation, customer engagement) ___________________________
• Total attendees: ___________________________
• Event team members: ___________________________

🔹 Key event outcomes

1. Engagement & attendance

• Total registrants: ___________________________
• Actual attendees: ___________________________
• Session participation rate: ___________________________
• Booth traffic (if applicable): ___________________________
• Social media mentions & engagement: ___________________________

2. Lead generation & sales impact

• Total leads captured: ___________________________
• Qualified leads: ___________________________