Events are fast. Booths are busy.

It’s tempting to scan every badge and move on.

But here’s the problem:

👎 Most leads captured at events are never followed up

👎 And of the ones that are? Many aren’t even qualified

What that means:

• Bloated pipelines
• Wasted sales time
• Frustrated reps
• Lost ROI

Qualification isn’t rude—it’s respect.

For your time. For their time. For your revenue.

This isn’t about saying no—

It’s about knowing who’s ready for a yes.

📌 Use this template to:

• Equip your team to ask smarter questions
• Spot red flags in real time